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EP19: Improve Your Website’s SEO With Content Silos
In this podcast episode, Rebecca talks about content silos and how this technique can help with your search engine optimization. A content silo is simply a method of grouping related content together...
View ArticleEP20: Blogging is Good for the SEO Soul
In this podcast episode, Rebecca talks about the importance of blogging and how it is good for SEO and the soul. She discusses the role blog posts have in marketing and why they are critical to...
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EP21: Understanding Schema and Structured Data
In this podcast episode, Rebecca explores Schema and the use of Structured Data. She breaks Schema down into manageable pieces so listeners can understand what Schema is, how it is used by search...
View ArticleEP22: Optimize Your Website Performance and SEO
In today’s podcast episode, Rebecca takes a deep dive into the steps you can take to optimize your website performance. She is joined by AJ Morris and together they navigate the world of website...
View ArticleEP23: Why Video Matters to You and SEO
In this podcast episode, Rebecca walks through some tips and techniques for using video marketing in your SEO strategy. She talks about why you should care about YouTube videos and she provides an...
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EP24: A Facebook Page is Not Enough for Small Business
In this podcast episode, Rebecca talks about small business owners’ false comfort level and reliance on Facebook Pages. She talks through the dangers of relying on third-party platforms for your...
View ArticleEP25: What’s in Your Marketing Plan?
In this podcast episode, Rebecca follows up to her last episode and talks about creating a marketing plan for 2018. She discusses the need for multiple marketing channels and emphasizes the fact that...
View ArticleEP26: Do WordPress Developers Need to Learn SEO?
In this podcast episode, Rebecca reviews why WordPress developers and consultants need to learn SEO. She boils down this need into one simple statement: what developers don’t know can and will hurt...
View ArticleEP27: Did Semantic Search Kill the Need for Keyword Density?
In this SEO podcast episode, Rebecca talks about the growth of Semantic Search and the departure of keyword density. She breaks Semantic Search down into manageable pieces so marketers and webmasters...
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EP28: Mapping the Digital Patient Journey With Keywords
In this SEO podcast episode, Rebecca talks about the digital patient journey and how marketers should be mapping this to keywords and their website’s content. A digital patient journey refers to a...
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EP29: Algorithm Updates and What E-A-T Means to Marketers
In this SEO podcast episode, Rebecca talks about the recent Google algorithm updates and the impact E-A-T is having on marketers and webmasters. Fall has been very active for Google updates and...
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EP30: Digging into Google Data Studio
In this SEO podcast episode, Rebecca talks about Google Data Studio and walks through what it is and how you can use it within your marketing efforts. Google Data Studio offers lots of options for...
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EP31: Looking Back at SEO in 2018
In this SEO podcast episode, Rebecca talks about the changes that occurred within the SEO industry in 2018. It was a very busy year for SEO and Rebecca walks through the highlights so you know what is...
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EP32: The Ever Shrinking SERPs in Google
In this podcast episode, Rebecca talks about Google’s ever changing search engine results pages (SERPs). To be successful in today’s world of online marketing, we need to keep track of the changes to...
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EP33: SEO Pruning and Cleaning House for the New Year
In this podcast episode, Rebecca reviews the importance of reviewing your existing content, cleaning up your website, and pruning old blog posts. She walks through some recent work she’s done, what...
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EP34: Year End SEO Reporting: What Data Really Matters?
In this podcast episode, Rebecca reviews some key metrics that marketers should review in their year end activities. These data points are critical for understanding what’s working, why something...
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EP35: How Much Does a Quality SEO Consultant Cost?
In this podcast episode Rebecca reviews the different types of SEO engagements and the fee structure associated with each option. She talks about what to expect to pay, what to expect in deliverables,...
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EP36: Questions You Should AskYour Future SEO Agency
In this podcast episode, Rebecca talks about a recent sales call and what you can learn from her discussion with an unsuspecting business owner. She then walks through the important questions you need...
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EP37: Best Practices for Writing SEO Friendly Content
In this podcast episode, Rebecca reviews the checklist she uses to optimize website content with her team at emagine. She’ll take you through a quick rundown of all the core elements needed to...
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EP38: Performing an Annual Keyword Review and Audit
In this podcast episode, Rebecca reviews the importance of performing ongoing keyword research and audits. She covers how often you should execute a keyword refresh, what’s involved in the process,...
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