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EP43: Keyword Cannibalization and the Damage it Does to SEO Efforts
In today’s podcast episode, Rebecca talks about keyword cannibalization. She explores what it is, how it tends to happen, and what you can do to resolve this common problem. Keyword cannibalization is...
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EP42: Why Internal Linking is the Unsung Hero of SEO
In today’s podcast episode, Rebecca talks about the importance of internal linking. She explores what it is, how it influences search engines, and what you can do to create a solid internal linking...
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EP41: How to Use E-A-T in Your SEO Strategy
In this podcast episode, Rebecca reviews E-A-T and discusses how this applies to SEO efforts in 2019. She covers the history of E-A-T and talks about what you can do to improve the E-A-T of your...
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EP40: Structured Data and the Modern Website
In this podcast episode, Rebecca reviews the importance of using structured data in website development and SEO efforts. She covers what it is, how Google and Bing use it, and why it matters to SEO...
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EP39: Tips and Tricks for Performing Website Audits
In this podcast episode, Rebecca reviews the importance of website audits. She talks about how things can go wrong, provides examples of real-world crawls, and also includes a list of her favorite...
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EP38: Performing an Annual Keyword Review and Audit
In this podcast episode, Rebecca reviews the importance of performing ongoing keyword research and audits. She covers how often you should execute a keyword refresh, what’s involved in the process,...
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EP37: Best Practices for Writing SEO Friendly Content
In this podcast episode, Rebecca reviews the checklist she uses to optimize website content with her team at emagine. She’ll take you through a quick rundown of all the core elements needed to...
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EP36: Questions You Should AskYour Future SEO Agency
In this podcast episode, Rebecca talks about a recent sales call and what you can learn from her discussion with an unsuspecting business owner. She then walks through the important questions you need...
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EP35: How Much Does a Quality SEO Consultant Cost?
In this podcast episode Rebecca reviews the different types of SEO engagements and the fee structure associated with each option. She talks about what to expect to pay, what to expect in deliverables,...
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EP34: Year End SEO Reporting: What Data Really Matters?
In this podcast episode, Rebecca reviews some key metrics that marketers should review in their year end activities. These data points are critical for understanding what’s working, why something...
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EP33: SEO Pruning and Cleaning House for the New Year
In this podcast episode, Rebecca reviews the importance of reviewing your existing content, cleaning up your website, and pruning old blog posts. She walks through some recent work she’s done, what...
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EP32: The Ever Shrinking SERPs in Google
In this podcast episode, Rebecca talks about Google’s ever changing search engine results pages (SERPs). To be successful in today’s world of online marketing, we need to keep track of the changes to...
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EP31: Looking Back at SEO in 2018
In this SEO podcast episode, Rebecca talks about the changes that occurred within the SEO industry in 2018. It was a very busy year for SEO and Rebecca walks through the highlights so you know what is...
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EP30: Digging into Google Data Studio
In this SEO podcast episode, Rebecca talks about Google Data Studio and walks through what it is and how you can use it within your marketing efforts. Google Data Studio offers lots of options for...
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EP29: Algorithm Updates and What E-A-T Means to Marketers
In this SEO podcast episode, Rebecca talks about the recent Google algorithm updates and the impact E-A-T is having on marketers and webmasters. Fall has been very active for Google updates and...
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EP28: Mapping the Digital Patient Journey With Keywords
In this SEO podcast episode, Rebecca talks about the digital patient journey and how marketers should be mapping this to keywords and their website’s content. A digital patient journey refers to a...
View ArticleEP27: Did Semantic Search Kill the Need for Keyword Density?
In this SEO podcast episode, Rebecca talks about the growth of Semantic Search and the departure of keyword density. She breaks Semantic Search down into manageable pieces so marketers and webmasters...
View ArticleEP26: Do WordPress Developers Need to Learn SEO?
In this podcast episode, Rebecca reviews why WordPress developers and consultants need to learn SEO. She boils down this need into one simple statement: what developers don’t know can and will hurt...
View ArticleEP25: What’s in Your Marketing Plan?
In this podcast episode, Rebecca follows up to her last episode and talks about creating a marketing plan for 2018. She discusses the need for multiple marketing channels and emphasizes the fact that...
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EP24: A Facebook Page is Not Enough for Small Business
In this podcast episode, Rebecca talks about small business owners’ false comfort level and reliance on Facebook Pages. She talks through the dangers of relying on third-party platforms for your...
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